FOBO
FOBO for dealers

Put your new & used inventory in front of restaurant operators nationwide.

FOBO is the nationwide marketplace where restaurant operators buy and sell new and used equipment. We are launching in Atlanta and Chicago. Dealers list free during launch, get a storefront page with their full inventory, hours, and showroom address, and see Seller Insights — views, competing listings, and price suggestions — on every listing. Your buyers are already here. Your inventory should be too.

What’s included

Everything a dealer needs to sell new and used equipment locally — free during launch.

Free listings

List your used inventory free during launch. No per-listing fees, no commissions during launch — your margin stays yours.

Dealer storefront

One page with your business name, full inventory grid, hours, and showroom address. Buyers tap your name on any listing to browse everything you have — a showroom visit from their phone.

Seller Insights

See views, saves, and offers on each listing, compare against similar equipment nearby, and get price suggestions when a listing sits. Know exactly when to hold and when to drop.

Runs & Works trust

Attach a short video of equipment running and earn the Runs & Works badge. Buyers message faster — and pay more — when they can see it works before they drive over.

How it works

From signup to live listings in minutes.

  1. 1

    Get the FOBO app

    Create your account — the same signup every buyer and seller uses.

  2. 2

    Get verified

    Fill out the dealer application below — once we approve your email, your dealer storefront is automatic when you sign up. Add your business name, showroom address, and hours in Profile → Dealer settings.

  3. 3

    List your inventory

    Snap a photo of each piece. FOBO’s AI drafts the title, specs, and a suggested price from the nameplate — you review and publish. Bulk CSV import is available for 20+ items.

Apply for a dealer account

Tell us about your business. We review every application personally — approved dealers get a storefront, free listings during launch, and we’ll photograph and list your first 20 items free.

Free during launch

Listing on FOBO is free during launch — no listing fees, no commissions on your sales. Paid dealer plans are coming later, and dealers who join during launch lock in founding terms. We’ll never surprise you with fees.

Dealer FAQ

Straight answers for dealers considering FOBO.

Who can be a dealer?

Any business that regularly sells new and used restaurant equipment — equipment dealers, liquidators, auction houses listing fixed-price inventory, and operators selling off whole kitchens. If you're clearing a closed restaurant, the white-glove onboarding was built for you.

Is it really free?

Yes — during launch, listings are free and there are no commissions on your sales. Paid dealer plans will come later, and dealers who join during launch lock in founding terms. We'll never surprise you with fees.

How do buyers find my storefront?

Every one of your listings carries your dealer badge and business name. Buyers tap it to open your storefront — your full inventory, hours, and showroom address on one page. Local buyers browsing near you see your listings first.

Can I list new equipment too?

Yes — FOBO is built for both. Most buyers come hunting for used deals, which is our bread and butter, but new equipment from dealers is welcome too. Just describe condition honestly. The marketplace runs on trust.

Do you verify dealers?

Yes. Every dealer is approved by our team before their storefront goes live — that’s what the dealer badge means, and why buyers can trust it.

How do I apply for a dealer account?

Fill out the application form on this page — it takes about a minute. We review every application personally and reply within one business day. Once approved, just create your FOBO account with the same email and your dealer storefront is automatic.

What areas do you serve?

We're launching in Atlanta and Chicago, and expanding nationwide from there. If your showroom or pickup location is in the US, you're in.

Your inventory, in front of operators nationwide.

Get the app, get verified, and list your first piece today — or talk to us and we’ll handle the first 20 for you.

Apply for a dealer account